SEO Case Study 2
Introduction
Himac Attachments are another proud Western Australian business located ‘douth’ (that’s Down South, for non WA readers) in Albany who specialise in machinery attachments for skid steers, ag loaders, telehandlers and more.
Himac Attachments have been going head to head with some of the bigger and longer established players in the market by offering amazing levels of quality in the build of their attachments, coming in at an aggressively competitive price point and offering amazing service with rapid response to quote requests, lightning fast delivery and excellent overall support.
The Solution
From working with a previous SEO agency for the last two years, who had built them an honest and clean backlink profile, the solution needed for Himac Attachments was more on-page love.
Like most websites with a lot of products, the big issue was thin content and duplicated content all over the website. Revising and updating the website with unique and lengthy product descriptions as well as clever category page content allowed the website to show its own value to Google.
Products are the website are revised on an ongoing basis, being continually bolstered to provide fresh content and ensuring that we’re still hitting all the relevant hot buttons in Google, keeping up with its continually changing algorith.
The Results
In just 6 months, Himac Attachments has achieved the following with Webbasics:
- 80% of targeted keywords are on the first page of Google
- 40% of targeted keywords sitting within the top 3 positions of Google
- Month on month growth in Organic traffic, phone calls and quote forms filled
- 67% of Organic traffic are brand new visitors to the Himac brand
