Seo Case Study 3
Introduction
WA Whitegoods Repair is Perth’s #1 appliance repairs technician when it comes to dealing with top end brands such as Gaggenau, Miele, Electrolux and Fisher and Paykel with confidence that the job is done right with 100% genuine OEM parts used.
After running a Google Ads account successfully with Webbasics, it was time to take WA Whitegoods Repair’s digital marketing to the next level and grow the business even further.
The Solution
To improve WA Whitegoods Repair’s success online, we needed to accomplish two things:
- A design that enticed more of the website visitors that we were already aquiring to convert into leads.
- Ensure that the website is structured, filled with content and cleanly coded to produce the best possible chances of ranking well in Google’s organic search results from launch.
From a general marketing perspective, we also needed the design to clearly communicate WA Whitegoods Repair’s position in the market as the technician of choice for Perth’s premium appliances.
A beautiful, clean and professional design was crafted to inspire confidence all whilst maintaing best practice for Conversion Rate Optimisation (CRO).
Like all SEO-Infused websites from Webbasics, three things were done before we even started on the design:
- Keyword research.
- Website structure planning around keywords that were selected.
- Extensive, well-optimsed content for every single page on the website.
The amount of content that was developed for this site was crafted to be better optimised and lengthier than any of the competition who were already rankings well on Google for the same keywords that we were targeting.
The exsiting website had roughly 150 words in total. Around 500 words for every single page on the new website was developed in order to burst onto the scene and leapfrog the competiton immediately.
The Results
- Conversion rates more than doubled, meaning twice the amount of enquiries for the same advertising spend.
- Impressive organic rankings upon launch (see chart below). Adding a stream of new, free website visitors to the website who also converted into genuine leads.
- Quality of leads increased, improving WA Whitegood Repair’s rates of turning leads into paid work.
